Mar 15, 2013 Please find below the full details of the product you clicked a link to view. Eileen Fisher: Repositioning the Brand. Teaching note -Reference no. Eileen Fisher: Repositioning the Brand. Case -Reference no. 9-513-S34 Spanish language Subject category: Marketing.
- Eileen Fisher Repositioning The Brand Pdf Merger
- Eileen Fisher Repositioning The Brand Pdf Merger
- Eileen Fisher Repositioning The Brand Pdf Merge
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Publication Date: April 11, 2012
Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to younger women. But, repositioning the brand has proven to be harder than expected. This case explores the challenges of appealing to new target markets, without alienating existing customers. The case follows Eileen Fisher's initial forays into social media as they chase a younger demographic, and demonstrates the opportunities and pitfalls that await big brands when they enter the world of Web 2.0.
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512085-PDF-ENGEileen Fisher Repositioning The Brand Pdf Merger
Pages: 21
Eileen Fisher Repositioning The Brand Pdf Merger
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Eileen Fisher Repositioning The Brand Pdf Merge
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